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CHALLENGE

Design future state intuitive experiences for member facing and customer service agents facing digital tools.

MY ROLE

Involved in end-to-end design lifecycle, delivering simple, intuitive experiences on time.

WORK SAMPLES

View Work Samples

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CHALLENGE

Atomic Design involves breaking down a web or mobile application into its basic components so that they can be reused throughout the site.

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CHALLENGE

Create an intuitive digital tool for property appraisers which enables them to document the condition of a property.

MY ROLE

- User & market research

- Define users pain points

- Collaborate with Product Owners to prioritize features

- Create wireframes and define interactions

- Usability study

- Re-iterate on design / interaction

- Work with engineers in building design patterns

- Measure product success

DESIGN PROCESS

Empathize | Definition | Ideation | Creation | Test | Build | Measure

WIREFRAMES

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CHALLENGE

Build a digital platform which provides lenders / third party to estimate the return on investment (ROI) by implementing a program powered by Fannie Mae.

MY ROLE

- User research

- Define users pain points

- Create wireframes and define interactions

- Usability study

- Re-iterate on design / interaction

- Work with engineers in building design patterns

DESIGN PROCESS

Empathize | Definition | Ideation | Creation | Test | Build

WIREFRAMES

View Wireframes

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CHALLENGE

Create a dynamic personalized world class mobile experience by including all of the top task performed by the user in MyAT&T mobile app.Consider new features that will align with business goals and appeal to current and new users.

SOLUTION

- Redesign the existing mobile app that will enhance the sales & service experience and increase user engagement.

- Provide personalized experience based on the shopping history pattern.

MY ROLE

- Empathy interview

- Define users pain points

- Create wireframes & prototype

- Usability study

DESIGN PROCESS

Empathize | Definition | Ideation | Prototype | Test

PROTOTYPING

View Prototype

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CHALLENGE

Create a dynamic personalized experience by building a single page upgrade device buy flow based on their shopping history.

SOLUTION

- Redesign the existing buy flow that will enhance the sales experience, increase conversions and increase user engagement.

- Provide personalized experience based on the shopping history pattern.

MY ROLE

- Empathy interview

- Define users pain points

- Create wireframes & prototype

- Usability study

- Present to leadership

DESIGN PROCESS

Empathize | Definition | Ideation | Prototype | Test

PROTOTYPING

View Prototype

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CHALLENGE

How to create a seamless omni channel experience for the user across digital and in store experience?

SOLUTION

- Design an experience allowing users to check-in to a nearby store using the digital platform before going to the store.

MY ROLE

- Empathy interview

- Define users pain points

- Build feature concept

- Present to leadership

DESIGN PROCESS

Empathize | Definition | Ideation | Concept | Test

BUSINESS CASE

View Pitch Deck

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OBJECTIVE

Co-founder @ Vacalbum. It is an application for capturing your favorite moments and helps re-live the moment.

MY ROLE

I conducted the end-to-end process. I came up with the concept from scratch, did usability testing, persona creation, created the business model, created wireframes, built the prototype, and lead a team building the application.

DESIGN PROCESS

Empathize | Definition | Ideation | Prototype | Test | Build

PROTOTYPING

View Prototype

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CHALLENGE

Re-design the enterprise ecommerce platform to provide a consistent personalized world class experience across all screen sizes and devices. Consider new features that will align with business goals and appeal to current and new users.

MY ROLE

- Define users pain points

- Create wireframes & prototype

- Usability study

- Re-iterate on design

- Work with engineers on implementing new experience

DESIGN PROCESS

Empathize | Definition | Ideation | Prototype | Test | Build

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CHALLENGE

Design a dashboard interface providing business administrators an overview of the accounts they handle with the ability to deep dive from the dashboard page.

MY ROLE

- Empathy interview

- Define users pain points

- Create wireframes with interaction annotations

- Usability study

- Re-iterate on design

- Work with engineers on implementing new experience

DESIGN PROCESS

Empathize | Definition | Ideation | Creation | Test | Build

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